Pinterest - The SOCIAL NETWORKING PLATFORM for Women
Check out the user area on Pinterest and a very important thing is certainly noticeable. It's a social platform used predominantly by women. In fact:
More than 80% of the users on Pinterest are Women
A shocking statistic particularly when comparing it with Facebook's 57% and Twitter's 42% women's users. Pinterest is in no way a special women's network, nonetheless it has mainly been used as such which is obviously echoed in this content and problems shared on the webpage. This can be noticed through the most famous posts covering from cooking food recipes to style, beauty, crafts and women's interests.
Pinterest is about creating and posting "pins" or images in your virtual "pin table". It offers crafted out a distinct segment for itself as a "visual social networking" and obviously sets itself in addition to the market leaders Facebook & Twitter with a dedicated user foundation of 70 million world-wide.
Social networks that concentrate on image content like Pinterest and Instagram might have a smaller penetration of the market, however they present something fresh and fascinating that Facebook & Twitter lack. Actually while Pinterest & Instagram had been enjoying significant growth within their global energetic users between 2012 and 2013, Facebook was dropping them.
Why Pinterest is practical for businesses
If your marketplace contains ladies, Pinterest is a social networking you can't ignore. Further, if you are targeting women with kids, it's estimated that just as much as 50% of Pinterest users are females with kids. It has additionally been discovered that Pinterest members will be from an increased income bracket than additional social networks.
Having said that, there are lots of other explanations why Pinterest makes feeling in your online marketing strategy, and here's why:
Users on Pinterest need for connecting with brands - Almost doubly many users on Pinterest utilize the site for connecting with merchants and brands they identify with than Facebook.
Could help increase your search rankings - There is no hard facts to state that Pinterest utilization contributes towards your site rankings in Google. Nevertheless there is lots of evidence suggesting Google benefits websites that receive interpersonal press affirmations, including Pins.
More than 70% of users on Pinterest utilize it to get inspiration for what things to purchase - According to a written report by Converto from 40 top trusted online retailers, Pinterest represented 17.4% of their overall income from social media in 2012.
Consumers trust info from Pinterest a lot more than Facebook/Twitter - A report by Socialmouths discovered that women trust details found on Pinterest a lot more than Facebook and Twitter. Pinterest: 81% Twitter: 73% Facebook: 67%
Who's using Pinterest well?
It is still in the morning for Pinterest marketing. Most of the brands that utilize the site have just done so previously 1-2 years. For businesses that utilize it right, Pinterest could be a huge internet marketing opportunity. A few of the brands which have taken benefit of the picture posting site include:
Etsy - With an increase of than 478,000 followers the handmade marketplace will be able to visually promote their sellers products, increase traffic with their e-commerce site and drive sales with their listings. Etsy's Pinterest strategy isn't only about offering, with a big proportion of their pins offering quality tutorials, DIY tasks and more.
Country living - Nation living magazine have produced full utilization of Pinterest's features. Their boards feature top quality covers, rather than the default (random picture from that collection), producing for an appealing collection of boards featuring over 10,000 pins!
Wedding ceremony Republic - After presenting their Pinterest online marketing strategy Wedding ceremony Republic saw a 70% upsurge in traffic with their website. It's not only women's curiosity brands. There are lots of other brands which have jumped on the bang-wagon as well, including Sony, Expedia and mashable.
Start using the power of Pinterest
Whether you have an considerable item catalog or not, Pinterest can be utilized to activate fans, drive visitors to your website & increase brand recognition.
Be Visual - Pinterest is similar to an endless blast of subtle product suggestions. The even more visually appealing your articles are, the more likely they'll be noticed and re-pinned.
Be Personal - Like various other internet sites, Pinterest is a perfect establishing to build trust and nearer associations with a brand's customers. Consider displaying the faces behind the business enterprise. Post behind the moments images that presents your personality.
Be considered a curator - Just promoting your own items and brand will quickly turn your fans off. Be entertaining and offer value by re-pinning the an incredible number of pins over the site, not your own just.. You may soon end up becoming invited to "pin" to additional users boards, giving you access to their follower-base and eventually increasing your reach.
Be innovative - Pinterest is an extremely different system than Facebook. It provides a new set of innovative opportunities that you should increase your brand awareness and website sales. An example of a good make use of comes from an urgent resource, Roto Rooter. The American Plumbing Organization managed to produce a captivating Pinterest web page by requesting their fans to create photos of their mascot within their: "Where in the Globe is Mr Rooter?" panel.
Think about running innovative competitions encouraging fans to pin your products or images related to your business. Think about creating specific boards around different topics. Perhaps you have tried using Pinterest in your online marketing? What were the outcomes? Do you predict a future in Pinterest for your own marketing strategy?